Facebook Ad Campaign

Last updated 6 years ago

First published 23 November, 2017

This is a method to test your products or services on Facebook using FB Ads. It shows the direction to take once you have found a profitable campaign.

English Rating: Above 18 Shortest path: 3 nodes Longest path: 23 nodes Possible solutions: 12

Andre Coertzen

Add Campaign started? NO. Yes.
Start Campaign.
24 Hours passed? No. Yes.
Wait till 24 Hrs (Total) have passed.
4 Unique link clicks? No. Yes.
Pause Ad.
48 Hours Passed? No. Yes.
Wait till 48 Hrs (Total) have passed.
1 sale? Yes. No.
Continue to wait till 72 Hrs have passed.
10 Unique link clicks (Total)? No. Yes.
Pause Ad.
72 Hours Passed? No. Yes.
Wait til 72 Hrs (Total) have passed.
1 Sales? No. Yes.
Pause Ad.
96 Hours Passed? No. Yes.
Wait till 96 Hrs (Total) Have Passed.
Is the Ad profitable? No. Yes.
Increase Budget of PPE Ad with 20%, AND Duplicate Ad Set changing the Objective to WC (ATC or PUR) [ATC recommended].
Is the CPM trending DOWNWARDS? (It is good if the CPM is trending Downwards). No. Yes.
Pause PPE Ad AND Duplicate Ad Set changing the Objective to WC [ATC or PUR) [ATC recommended]..
Resume PPE Ad AND Duplicate Ad Set and change Objective to WC (ATC or PUR) [ATC recommended].