Facebook Ad Campaign

Last updated 3 years ago First published 23 November, 2017

This is a method to test your products or services on Facebook using FB Ads. It shows the direction to take once you have found a profitable campaign.

Business English Rating: Above 18 Shortest path: 3 nodes Longest path: 23 nodes Possible solutions: 12
Transcription
  • Add Campaign started? Yes. NO.
  • Start Campaign.
  • 24 Hours passed? Yes. No.
  • Wait till 24 Hrs (Total) have passed.
  • 4 Unique link clicks? Yes. No.
  • Pause Ad.
  • 48 Hours Passed? Yes. No.
  • Wait till 48 Hrs (Total) have passed.
  • 1 sale? No. Yes.
  • Continue to wait till 72 Hrs have passed.
  • 10 Unique link clicks (Total)? Yes. No.
  • Pause Ad.
  • 72 Hours Passed? Yes. No.
  • Wait til 72 Hrs (Total) have passed.
  • 1 Sales? Yes. No.
  • Pause Ad.
  • 96 Hours Passed? Yes. No.
  • Wait till 96 Hrs (Total) Have Passed.
  • Is the Ad profitable? No. Yes.
  • Increase Budget of PPE Ad with 20%, AND Duplicate Ad Set changing the Objective to WC (ATC or PUR) [ATC recommended].
  • Is the CPM trending DOWNWARDS? (It is good if the CPM is trending Downwards). Yes. No.
  • Pause PPE Ad AND Duplicate Ad Set changing the Objective to WC [ATC or PUR) [ATC recommended]..
  • Resume PPE Ad AND Duplicate Ad Set and change Objective to WC (ATC or PUR) [ATC recommended].