Press release decision tree

Last updated 5 years ago First published 29 November, 2016

English Rating: ALL ages Shortest path: 5 nodes Longest path: 7 nodes Possible solutions: 10
Transcription
  • What is the goal? To raise awareness of an issue or event. Highlight the Law Society's position on something. To respond to a threat to the profession of the Law Society's reputation. To influence the government or key external organisation.
  • Can press interest be leveraged? No. Yes.
  • Consider alternatives.
  • Would a quick response be beneficial? No. Yes.
  • Press release.
  • Consider alternatives.
  • Is the issue/event of interest beyond our members? No. Yes.
  • Press release.
  • No PR.
  • Is a quick response required? Yes. No.
  • Press release.
  • Consider alternartives.
  • Can press interest be leveraged? Yes. No.
  • Consider alternatives.
  • Is a quick response required? No. Yes.
  • Press release.
  • Consider alternatives.

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