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Pre-Send Checklist

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Last updated 7 years ago

First published 18 January, 2017

Quality assurance process for our emails

English Rating: Above 18 Shortest path: 15 nodes Longest path: 21 nodes Possible solutions: 4

MVF Email

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Are you creating an email for MR or B2? B2. MR.
Are you creating a new template/changing design or rolling out? New design. Roll Out.
Are all clickable areas clickable with the correct link? Yes.
Have all fallback areas been filled (image alt text, background image fallback colour)? Yes.
Have you checked all Litmus instant previews (especially Yahoo and mobile)? Yes.
When copying into ET, have you made sure there is no head/body tags/footer? Yes.
Have you ensured copy includes minimum one instance of AMPScript and incentive info? Yes.
Have you posted in the slack test channel? Yes.
Have you sent it to Hotmail, Gmail and Yahoo inboxes? Yes.
You're good to go!.
Have you put the correct link into all clickable areas (ctrl f 'href')? Yes.
Have all fallback areas been filled (image alt text in correct language etc)? Yes.
Have you ensured copy includes minimum one instance of AMPScript and incentive info, and AMPScript is for correct country? Yes.
Have you checked that the text version of the email has been restored? Yes.
Have you sent it to Hotmail, Gmail and Yahoo inboxes? Yes.
You're good to go!.
Have you started with a template from the Litmus base template section? Yes.
Are all clickable areas clickable, and have you checked the link itself (mapping with ops, pre-pop, live functions)? Yes.
Have all fallback areas been filled (image alt text, 'insert preview text', background image fallback colour)? Yes.
Is it a brand new piece of content/template? Yes. No.
Have you posted in the slack test channel? Yes.
Have you checked all Litmus instant previews (especially Yahoo and mobile)? Yes.
In ET, have you checked text version of content? Yes.
Have you test sent the email to Hotmail, Gmail and Yahoo? Yes.
In the ET UI, have you checked the correct, refreshed data extension and IP? Yes.
You're good to go!.
Have you checked all Litmus instant previews (especially Yahoo and mobile)? Yes.
In ET, have you checked text version of content? Yes.
Have you test sent the email to Hotmail, Gmail and Yahoo? Yes.
In the ET UI, have you checked the correct, refreshed data extension and IP? Yes.
You're good to go!.