in-progress

Last updated 6 years ago First published 05 November, 2016

English Rating: Above 14 Shortest path: 5 nodes Longest path: 7 nodes Possible solutions: 17
Transcription
  • What type of campaign do I have? Engagement. Awareness. Corporate Communications.
  • Audience Size: Who is this applicable for? Specific Audience (limited companies, job titles, small industry). Broad (large industry, verticals, job functions).
  • What's the Goal? Whitepaper Download (Form-fill). Webinar (Sign-up or replay). Product Decision (Contact Us).
  • Paid: LinkedIn.
  • Paid: LinkedIn.
  • Paid: LinkedIn.
  • What's the Goal? Whitepaper Download (Form-fill). Webinar (sign-up or replay). Product Decision.
  • Paid: LinkedIn AND Organic: LinkedIn.
  • Paid: LinkedIn AND Organic: LinkedIn.
  • Paid: LinkedIn.
  • Audience Size: Who is this applicable for? Specific Audience (limited companies, job titles, small industry). Broad (large industry, verticals, job functions).
  • What's the Goal? Video views. Read an BR.com article (ungated). Social Media Engagement. Events and Conferences, "visit booth" (Business-related).
  • Paid: Twitter or Facebook AND Organic: LinkedIn, Twitter.
  • Paid: LinkedIn AND Organic: LinkedIn, Twitter.
  • Organic: LinkedIn, Twitter, FB.
  • Paid: Twitter.
  • What's the Goal? Video views. Read an article on BR.com (ungated). Social Media Engagement. Events and Conferences, "visit booth" (Business-related).
  • Paid: Twitter or Facebook AND Organic: LinkedIn, Twitter.
  • Paid: LinkedIn AND Organic: LinkedIn, Twitter.
  • Organic: LinkedIn, Twitter, FB.
  • Organic: Twitter, LinkedIn.
  • What's the Goal? Promote News Release / Announcement (acquisition, award). Read and article (external). Sponsorships / Community involvement (local).
  • Organic: Facebook, Twitter, LinkedIn.
  • Organic: Facebook, Twitter, LinkedIn.
  • Organic: Facebook, Twitter.

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