What type of campaign do I have?
Engagement. Awareness. Corporate Communications.
Audience Size: Who is this applicable for?
Specific Audience (limited companies, job titles, small industry). Broad (large industry, verticals, job functions).
What's the Goal?
Whitepaper Download (Form-fill). Webinar (Sign-up or replay). Product Decision (Contact Us).
Paid: LinkedIn.
Paid: LinkedIn.
Paid: LinkedIn.
What's the Goal?
Whitepaper Download (Form-fill). Webinar (sign-up or replay). Product Decision.
Paid: LinkedIn AND Organic: LinkedIn.
Paid: LinkedIn AND Organic: LinkedIn.
Paid: LinkedIn.
Audience Size: Who is this applicable for?
Specific Audience (limited companies, job titles, small industry). Broad (large industry, verticals, job functions).
What's the Goal?
Video views. Read an BR.com article (ungated). Social Media Engagement. Events and Conferences, "visit booth" (Business-related).
Paid: Twitter or Facebook AND Organic: LinkedIn, Twitter.
Paid: LinkedIn AND Organic: LinkedIn, Twitter.
Organic: LinkedIn, Twitter, FB.
Paid: Twitter.
What's the Goal?
Video views. Read an article on BR.com (ungated). Social Media Engagement. Events and Conferences, "visit booth" (Business-related).
Paid: Twitter or Facebook AND Organic: LinkedIn, Twitter.
Paid: LinkedIn AND Organic: LinkedIn, Twitter.
Organic: LinkedIn, Twitter, FB.
Organic: Twitter, LinkedIn.
What's the Goal?
Promote News Release / Announcement (acquisition, award). Read and article (external). Sponsorships / Community involvement (local).