in-progress

Last updated 5 years ago First published 05 November, 2016

Business English Rating: Above 14 Shortest path: 5 nodes Longest path: 7 nodes Possible solutions: 17
Transcription
  • What type of campaign do I have? Corporate Communications. Engagement. Awareness.
  • Audience Size: Who is this applicable for? Specific Audience (limited companies, job titles, small industry). Broad (large industry, verticals, job functions).
  • What's the Goal? Webinar (Sign-up or replay). Whitepaper Download (Form-fill). Product Decision (Contact Us).
  • Paid: LinkedIn.
  • Paid: LinkedIn.
  • Paid: LinkedIn.
  • What's the Goal? Product Decision. Webinar (sign-up or replay). Whitepaper Download (Form-fill).
  • Paid: LinkedIn AND Organic: LinkedIn.
  • Paid: LinkedIn AND Organic: LinkedIn.
  • Paid: LinkedIn.
  • Audience Size: Who is this applicable for? Broad (large industry, verticals, job functions). Specific Audience (limited companies, job titles, small industry).
  • What's the Goal? Read an BR.com article (ungated). Video views. Events and Conferences, "visit booth" (Business-related). Social Media Engagement.
  • Paid: Twitter or Facebook AND Organic: LinkedIn, Twitter.
  • Paid: LinkedIn AND Organic: LinkedIn, Twitter.
  • Organic: LinkedIn, Twitter, FB.
  • Paid: Twitter.
  • What's the Goal? Read an article on BR.com (ungated). Video views. Events and Conferences, "visit booth" (Business-related). Social Media Engagement.
  • Paid: Twitter or Facebook AND Organic: LinkedIn, Twitter.
  • Paid: LinkedIn AND Organic: LinkedIn, Twitter.
  • Organic: LinkedIn, Twitter, FB.
  • Organic: Twitter, LinkedIn.
  • What's the Goal? Promote News Release / Announcement (acquisition, award). Sponsorships / Community involvement (local). Read and article (external).
  • Organic: Facebook, Twitter, LinkedIn.
  • Organic: Facebook, Twitter, LinkedIn.
  • Organic: Facebook, Twitter.