Create a Decision Tree

Should I acquire this lead?

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Last updated 7 years ago

First published 17 February, 2017

English Rating: ALL ages Shortest path: 5 nodes Longest path: 11 nodes Possible solutions: 8

Gijs de Jager

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Has this lead at least 5k budget available? Yes. No.
What is the targetgroup? Broad. Niche.
Nationwide? Yes. No.
Discard.
Competitors? Yes. No.
Go for it!.
What is the CLV? Above €20. Below €20.
Go for it!.
Try to focus on branding.
Can we serve this targetgroup? Yes. No.
Go for it!.
Discard.
Sufficient parcel shipments for a barter? yes. No.
Go for it.
Discard lead.