What Adserving costs should I count ?

Last updated 4 years ago First published 22 November, 2016

Technology,Adserving English Rating: Above 18 Shortest path: 5 nodes Longest path: 7 nodes Possible solutions: 13
Transcription
  • What kind of media do you want to track ? Social. Display. Video.
  • Where will you get your metrics ? In DCM. From the social team Only (no Trafficking).
  • No Adserving costs to count.
  • What Metrics do you want ? Impressions & Clicks. Clicks only.
  • The Clickcommand Fee (CPC).
  • The Clickcommand Fee (CPC) The Standard Banners Fee (CPM).
  • On which "media" will go your video ? Only via Publishers (Ordering). Only Programmatic (via DBM).
  • It's a VAST ! You need to count the In-Stream Fee (and not the Video Banners Fee or the Standard Banner Fee!). Please brief completly the AdOps Team ! :).
  • What metrics do you want ? Impressions & Clicks only. Clicks Only. All the video metrics.
  • The Clickcommand Fee (CPC).
  • The Clickcommand Fee (CPC) The Standard Banners Fee (CPM).
  • It's a VAST ! You need to count the In-Stream Fee (and not the Video Banners Fee or the Standard Banner Fee!). Please brief completly the AdOps Team ! :).
  • What kind of banners is it ? Standard Banners. RichMedia.
  • What metrics do you want ? Clicks & Impressions. Clicks only. Splitted Clicks & Impressions (i.e Emailing).
  • The Clickcommand Fee (CPC).
  • The Standard Banners Fee (CPM).
  • The Clickcommand Fee (CPC) The Standard Banners Fee (CPM).
  • What kind of RichMedia ? A Rich Media Overlayer or an Expandable format. Banners containing a video. A Simple Banner with just a specific interaction but is not containing video or expandable..
  • The Video Banners Fee.
  • The Floatin/Overlayer/Expandables Fee.
  • The In-Page Fee.